Legal

Cookie Policy

Last updated: 15 June 2025 · Applies to sirnba (sirnba.sg)

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They allow the site to recognise your browser, remember your preferences, and collect usage data. Cookies cannot run programs or deliver viruses to your device.

2. Types of Cookies We Use

Strictly Necessary

Required for the website to function. They enable core features such as page navigation, security, and network stability checks. These cannot be disabled without breaking the site.

Examples: session tokens, CSRF protection, cookie consent preference.

Analytics & Performance

Help us understand how visitors interact with sirnba — which articles are read, how long visitors stay, and where traffic originates. Data is aggregated and does not identify you personally.

Examples: Google Analytics (_ga, _gid), Cloudflare Web Analytics.

Marketing & Advertising

Used to show you relevant advertisements on sirnba and across third-party platforms. These track browsing behaviour across sites to build interest profiles.

Examples: Google Ads (_gcl_au), Meta Pixel, affiliate tracking parameters.

3. Why We Use Cookies

  • Deliver and secure core site functionality
  • Remember your display preferences (e.g. dark mode)
  • Measure article popularity and improve editorial coverage
  • Track referral sources for affiliate partnerships with SIMBA and other operators
  • Serve contextually relevant mobile plan advertisements

4. Third-Party Cookies

Some cookies on sirnba are set by third-party services we embed or integrate. sirnba does not control these cookies. Third parties include:

ProviderPurposePolicy
Google AnalyticsTraffic analyticspolicies.google.com/privacy
Google AdsAdvertising & conversionpolicies.google.com/privacy
Meta (Facebook)Social sharing & retargetingfacebook.com/policy
CloudflareSecurity & performancecloudflare.com/privacypolicy

5. How to Manage & Disable Cookies

You can control cookies at any time through the following methods:

  • 01Cookie banner: When you first visit sirnba, our consent banner lets you accept or decline non-essential cookies. You can change your choice at any time via the "Cookie Settings" link in the footer.
  • 02Browser settings: All major browsers allow you to block or delete cookies. Visit your browser's Help section for instructions (Chrome, Safari, Firefox, Edge).
  • 03Google Analytics opt-out: Install the Google Analytics Opt-out Browser Add-on (tools.google.com/dlpage/gaoptout).
  • 04Ad personalisation: Opt out of interest-based ads via youronlinechoices.eu or the NAI opt-out tool.

Note: Disabling strictly necessary cookies will affect site functionality. Disabling analytics or marketing cookies has no impact on core reading experience.

6. Your Consent

By continuing to use sirnba after dismissing our cookie banner, you consent to the placement of strictly necessary cookies. Analytics and marketing cookies are only activated upon your explicit opt-in. You may withdraw consent at any time without affecting the lawfulness of prior processing.

sirnba complies with Singapore's Personal Data Protection Act (PDPA) and, where applicable, the EU General Data Protection Regulation (GDPR).

7. Changes to This Policy

We may update this Cookie Policy periodically to reflect new technologies, legal requirements, or changes in our services. When we do, we will revise the "Last updated" date at the top. Continued use of sirnba after any changes constitutes acceptance of the revised policy.

8. Contact Us

Questions about this Cookie Policy? Reach our data team:

sirnba — Your Independent Guide to SIMBA

Email: [email protected]

Address: 68 Orchard Road, #05-01, Singapore 238839

For privacy concerns, reference "Cookie Policy" in your subject line.

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